Value Propositions and Value Chains
The primary location for all Value Chains is in LeanIX If you don't find the chain in this documentation then please check there first.
Free to View Television
This chain details what would be know as traditional television, most commonly over DTT and DSAT but could be the linear-over-IP services such as Freely.
This value chain can be found in LeanIX
Reach and Sell
This chain details what would be know as our Ad Sales or Commercial offering. Note the customer in this case is the advertiser, not the viewer.
Largest Free On-Demand Streaming Service
This chain details what would be known as Channel 4 Streaming, but also demonstrates why we don't name the Value Chain after a product as is clearly shows many capabilities that are needed well outside of the C4S team.
Ad Free Video Steaming Service
Allowing viewers to watch ad-free is very similar but with a key addition of Manage Subscribers from the Largest Free On-Demand Streaming Service Value Chain.
Commercial Impact
This chain describes how we deliver the value from our marketing efforts.
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