Explainer

Explanation of Value Proposition and Value Chain

Value Proposition is a clear and compelling description of how an organisation's products and services uniquely create value for its customers, stakeholders, or users by improving their experiences, processes, or outcomes.

Value Chain refers to the end-to-end flow of activities, systems, and services that creates value for customers, stakeholders, or users by connecting the organisation's technology architecture with its business processes, enabling the delivery of products or services that meet specific needs and expectations.

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Explanation of Business Model Canvas

Business Model Canvas is a visual tool that maps out an organisation's business model by highlighting nine essential building blocks (customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure) to create a comprehensive view of how an organisation creates, delivers, and captures value.

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Customer Segments

The specific groups of customers or users that we target with our products or services, defined by demographic, behavioural, or other characteristics.

Value Proposition

A clear and compelling description of how our products or services uniquely meet the needs of our target customer segments, creating value for them.

Channels

The various pathways or touch-points through which we interact with our customers or users. Note in this context means delivery channel not an TV channel!

Customer Relationships

The nature and quality of interactions between Channel 4 and its customers or users.

Revenue Streams

The various sources of income that we generate from our products or services.

Key Resources

The essential assets, capabilities, or infrastructure that we rely on to create and deliver our products or services.

Key Activities

The critical processes, operations, or functions that we must perform to create and deliver our products or services.

Key Partnerships

The strategic collaborations or alliances that we form with other organisations, suppliers, or stakeholders to achieve our goals or overcome challenges.

Cost Structure

The various expenses, investments, or liabilities that we incur to operate.

Explanation of Business Capability Model

Business Capability Model is a conceptual framework that defines an organisation's core competencies, processes, and activities that drive its business outcomes, enabling the mapping of business requirements to technology solutions by identifying, classifying, and organising capabilities into distinct categories to support strategic decision-making and technology planning.

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